Build with us
Custom immersive training and AI products
Built by the team that ships Energy-Based Safety, Vantaige and AudienceOut.
Make one decision from a scenario
MechanicalElectrical
You are about to clear a jam on a conveyor. The isolator is locked off, but the tag on the lock has someone else's name on it.
Not safe. That lock is not yours. Its owner can take it off and restart the belt with your hands in it.
Closer. Your lock, your control. But nobody tested for zero energy, and a tensioned belt can still move.
Right. Your lock, then proof it is dead. The scenario scores the decision and the order you made it in.
Pick one. In the headset, the consequence plays out in front of you.
- 16 years
in Unity, leading every build.
- 10+ years
designing immersive training.
- 4
VR workshops of our own in use with crews, in Energy-Based Safety.
- 7
products built in our own factory: three on the market, four we run the company on. More are on the way.
- 2 weeks
between working demos, on a link your team can use.
- Sprint 1
is when the AI goes in. It is part of the product, not added at the end.
What we build
For the task that is too dangerous, too rare or too costly to practise for real.
Software with AI in it from the first sprint, for the work that eats your team's week.
Hazard spotting
Walk a site like yours and find what will hurt someone.
GravityMotion
Procedures
Isolation, switching and permits, in order, with the cost of a skipped step.
ElectricalMechanical
New equipment
Run the plant on a digital copy before the real one arrives.
Emergencies
A fire, a fall or a spill, until the first minute is automatic.
TemperatureChemical
Crew drills
Several people in one scene, each with a role.
Hard conversations
A character who answers back, before the real one does.
Assessment
Every decision scored, so assessors agree and you have evidence.
Something else?
If people have to practise it and should not practise it for real, it can be built. Scope a build
Systems of record
CRMs and operational tools with AI that drafts, summarises and files.
Field to report
Speak and photograph on site, get a finished report back.
Practice and coaching
An AI character to rehearse the hard conversation against.
Documents into data
Forms, emails and PDFs read and turned into fields a person approves.
The spreadsheet that runs the business
Turned into software with logins, history and checks.
Something else?
If the work is done but the paperwork is not, it can be built. Scope a build
Shipped from the same factory
Our own products, built the way yours would be.
Built for ourselves
- Our CRM
Runs our sales pipeline.
- Lead generation
The site that brings in new leads.
- Motion graphics
A platform that makes our videos and animations.
- Hndoff
Our ticketing system. The factory takes its work from it.
The software factory
Product designers write the spec. AI agents build it in parallel. Tests run on every change, and an engineer reviews it before it ships.
The board is real work from the Moneyguide CRM. It is why each sprint ends in software you can use, not a status report.
- Client timelineShipped
- Microsoft 365 email syncTesting
- Review date at sign-upReview
- Lead inbox from the booking siteBuilding
- Encrypt client recordsReview
- Import history from the old CRMSpec
We partner with Roundtable to create their immersive experiences.
Moneyguide, a financial advice firm, is moving from an off-the-shelf CRM to one we built around how its advisers work.
Who builds it
Learning design, Unity development and 3D art under one roof.
Product, the factory and engineering, with you in every sprint demo.
Learning design
Leroy Sisnett
More than ten years in learning and development, leading immersive training work for Bank of America, Meta and Vanguard. He designs how our courses teach.
Unity development
Jeff Ortiga
16 years in Unity and seven in VR and mixed reality on Meta Quest and Pico. He leads engineering on everything GeneXR ships.
Environments, props and characters
Our 3D artists
Your sites, your gear and your people, modelled so crews recognise them. Your CAD or 3D site models are adapted where they exist.
Product
Kerran MacDonald
20 years building companies and immersive learning, working with Bank of America, Walmart and Medtronic. He sets what GeneXR builds and works with the safety leaders who use it.
The software factory
Diego Antunes
More than 30 years in engineering and DevOps, and an early advocate for building with AI. He built the first versions of our software factory, automated our Vantaige pipelines and gets the most out of the tokens we spend every day.
Engineering
Jeff Ortiga
16 years in Unity and seven in VR and mixed reality on Meta Quest and Pico. He leads engineering on everything GeneXR ships.
What you have, and when
A typical first build. Something you can use at every step; yours is set in the scope.
Questions
What does a build cost?
It depends on the scope, so the brief asks for your budget range. You get a written scope and price before any work starts.
Which headsets do you build for?
Standalone Meta Quest and Pico headsets. If you do not have a fleet, we can supply and manage one, as we do for Energy-Based Safety.
Can you use our existing 3D models or CAD?
Often. Common formats can be adapted into a custom environment, quoted per environment.
How much time do our experts need to give?
Most at the start, agreeing outcomes and the storyboard or the screens. After that, a short review of each build as it lands.
Tell us what the risk is, or what the paperwork is.